TSM 2023

00:00

Psychological triggers and cognitive biases: a powerful tool for marketers

01:53

Making a positive first impression is important for brand loyalty.

03:46

Create memorable experiences and increase recency & frequency of marketing content.

05:39

Using frequency and consistency in marketing increases likability and trust.

07:34

Offering multiple options with a compromise in the middle increases sales.

09:20

Biases in decision making

11:08

Framing your offer or message can make it more attractive.

12:53

The IKEA effect: People value things more when they participate in their creation.

14:47

Confirmation bias leads people to interpret information in ways that confirm their existing beliefs.

16:39

Overcoming the level of risk by providing guarantees and establishing trust

18:18

Social proof is a powerful motivator for action

19:54

The best way to use cognitive biases and psychological triggers ethically is to build them on a solid marketing foundation